A Return to the Roots
This project is very close to my heart, as it is a tribute to my family’s farm, where I grew up walking between olive trees just as the light turned golden, and spending slow days with my grandparents, where the moments felt endless but always passed too fast.
While designing this brand, I wanted to bottle those feelings; the warmth, the stillness, the simplicity, and hold onto them a little longer.
More than anything, this is a love letter to the land, and to my grandfather, who shaped it with quiet care and whose spirit I can feel in every bottle of olive oil.
A Silhouette of Home
I wanted to bring the farm’s landscape into the heart of the brand, to capture the rolling hills, olive trees, and layered horizon that stretch across the land at sunset. This graphic element is a distilled outline of that view, drawn in quiet tones that reflect the stillness and depth of the place. Like the olive oil itself, it’s simple, rooted, and a reminder of where it all begins.
Haddad Family Farm – Irbid, Jordan. Captured at sunset, June 2019. Panoramic View
